Mass Tort Marketing, Intake & Growth Systems
Mass torts is the only practice area where intake volume can arrive by the thousand in a matter of weeks. A campaign launches, claimants respond at a rate no human team can absorb, and the entire economics depend on screening them accurately against tight criteria.
It is also where demand genuinely has to be created: most claimants do not know they have a claim until an advertisement tells them.
What makes mass torts different
These are the problems specific to this practice—not a generic list with the practice area name swapped in.
Claimant volume that arrives faster than humans can screen
A campaign can generate thousands of responses in weeks. Manual screening either becomes the bottleneck or gets rushed, and both outcomes are expensive.
Strict qualification criteria applied at scale
Product used, exposure dates, diagnosis, treatment history. Every claimant has to be screened against precise criteria, consistently, thousands of times.
Medical record collection and review at volume
Qualification requires records. Requesting, tracking, and reviewing them across thousands of claimants is the single largest cost centre in a mass tort practice.
Co-counsel and referral relationships across many firms
Fee splits, case referrals, and reporting obligations across multiple firms tracked by hand is how money and deadlines go missing at scale.
Four systems, applied to mass torts
How each pillar of the Growth Engine works specifically for a mass torts practice.
- 01Attract
Create awareness at campaign scale
Meta, YouTube, and search campaigns that reach people who don't yet know they have a claim, with creative produced and refreshed fast enough to sustain a campaign rather than decay through it.
- 02Convert
Screen thousands against precise criteria
AI intake that qualifies every claimant against exposure, diagnosis, and treatment criteria consistently, at any volume, without a queue forming behind a human team.
- 03Automate
Records requested, tracked, and read at volume
Automated medical record requests with per-claimant completeness tracking, and Document AI that reviews records at a volume no team could staff for.
- 04Scale
Run a campaign without losing the thread
Claimant status visibility across the whole inventory, co-counsel and fee-split tracking in-system, and reporting that holds up across multiple firms.
Thousands
of claimants a single campaign can generate in weeks
Consistent
criteria screening at any intake volume
Automated
medical record requests and completeness tracking
Figures from published industry research where cited. We don't publish unattributed numbers—your clients would ask us for the source, and so should you.
Where mass torts firms usually start
Questions, answered
Built for mass torts. Not adapted to it.
Book a 30-minute strategy call. We'll map how your mass torts practice handles intake today and which system is worth fixing first.