Google Ads for law firms, managed to signed cases
We run Search, Display, and YouTube against your actual case economics, with conversion data flowing from the intake system back into Google so the platform optimizes toward matters you'd take rather than forms anyone can fill out.
You're optimizing toward the wrong number
Legal keywords are among the most expensive in any industry. When the only feedback loop is cost-per-click, the account gets optimized toward cheap clicks—which is how a firm ends up paying less per lead and signing fewer cases. Nobody is doing anything wrong; the data simply stops at the form submission.
- Bidding decisions made on cost-per-lead, with no view of retainer value
- Broad match and loose keyword sets pulling in matters you don't take
- Expensive clicks landing on pages that were never built to convert
- No feedback from intake back into the ad platform
Campaigns that report in retainers
We run Search, Display, and YouTube against your actual case economics, with conversion data flowing from the intake system back into Google so the platform optimizes toward matters you'd take rather than forms anyone can fill out.
How this actually gets built
Four stages, each one shipping something you can see before the next begins.
Audit the account
Search terms, wasted spend, landing page match, and what your current conversion data does and doesn't prove.
Rebuild the structure
Campaigns split by practice area and intent, with negatives that stop you paying for matters you don't take.
Close the loop
Consultation and retainer outcomes flow from the intake system back into Google as offline conversions.
Scale what signs
Budget shifts toward the campaigns producing retainers. The ones producing only clicks get cut.
Every campaign is hard-wired into the intake software we build.
Marketing and technology are one engagement at CoFix. That's what makes cost per signed case a real number instead of an estimate.
We own the intake side too
The reason most legal PPC stalls is that the agency can't see what happened after the click. We build the intake system, so the feedback loop actually closes.
Speed is part of the campaign
A paid lead that waits an hour is wasted spend. Our campaigns land in intake that responds in under a minute, which changes the economics of the same click.
You keep the account
Everything runs in your Google Ads account. Full access, full history, and nothing to reclaim if you ever leave.
The rest of the Attract Engine
Questions, answered
Stop guessing which channel actually signs cases.
Book a 30-minute strategy call. We'll review what you're spending today and show you what tracking to the signed retainer would change.