Meta and social media advertising for law firms
We run Facebook and Instagram where the model fits—mass torts, class actions, estate planning, and awareness for the firm itself—with qualification built into intake so volume doesn't become a burden on your team.
Social works differently, and firms treat it like search
Search captures people already looking. Social creates awareness among people who don't yet know they have a claim—which is enormously powerful for mass torts and certain practice areas, and largely wasted on someone who needs a lawyer this afternoon. Firms that run social with search tactics conclude social doesn't work.
- Search-style ads run on a channel that rewards a different approach
- Practice areas chosen without regard to whether demand can be created
- High lead volume at low intent, overwhelming intake with unqualified inquiries
- Creative that never gets refreshed, so performance decays quietly
Demand creation for the practice areas that support it
We run Facebook and Instagram where the model fits—mass torts, class actions, estate planning, and awareness for the firm itself—with qualification built into intake so volume doesn't become a burden on your team.
How this actually gets built
Four stages, each one shipping something you can see before the next begins.
Pick the right fit
We'll tell you if social is wrong for your practice area rather than spend your budget proving it.
Build audiences
Interest and lookalike audiences from your own CRM data, plus retargeting for people who visited but never called.
Produce and test
Multiple creative angles per campaign, refreshed on a schedule, measured on qualified consultations.
Qualify hard
Automated qualification filters the volume so your intake team only sees inquiries worth their time.
Every campaign is hard-wired into the intake software we build.
Marketing and technology are one engagement at CoFix. That's what makes cost per signed case a real number instead of an estimate.
Volume without the burden
Social's high-volume, lower-intent leads sink an intake team that handles them by hand. AI qualification in front of intake is what makes the channel viable.
We'll talk you out of it
For some practice areas social genuinely isn't the right channel. Saying so costs us a line item and saves you a quarter of wasted spend.
Creative is part of the build
Video and static production run in-house alongside the campaigns, so refreshing creative doesn't wait on a separate vendor.
The rest of the Attract Engine
Questions, answered
Stop guessing which channel actually signs cases.
Book a 30-minute strategy call. We'll review what you're spending today and show you what tracking to the signed retainer would change.