Video marketing and AI video for law firms
We combine efficient studio production with AI-assisted video so a firm can ship consistently rather than once a year—attorney introductions, practice-area explainers, FAQ answers, and short-form cuts that feed ads, social, and the website.
Hiring a lawyer is a trust decision, and text doesn't carry it
Someone choosing a firm is deciding whether to trust a person with something that frightens them. Video is the only format that lets them form that judgment before the first call. Most firms know this and still have nothing, because traditional production is slow and expensive enough that it never gets scheduled.
- No video at all, so visitors judge the firm on stock photography
- One expensive brand video from years ago and nothing since
- Nothing short-form, so paid social and Reels have no creative to run
- Practice area questions answered in text where video would convert better
A production cadence you can actually sustain
We combine efficient studio production with AI-assisted video so a firm can ship consistently rather than once a year—attorney introductions, practice-area explainers, FAQ answers, and short-form cuts that feed ads, social, and the website.
How this actually gets built
Four stages, each one shipping something you can see before the next begins.
Plan the library
The questions worth answering on video, prioritized by the practice areas and matters that matter most.
Produce efficiently
Batch shooting so one session yields months of content, with AI-assisted production filling the gaps between.
Cut for every channel
Each piece becomes a long-form asset, short-form cuts, and creative for paid—one production, many placements.
Deploy and measure
Placed on the pages and channels where it lifts conversion, then measured on consultations rather than views.
Every campaign is hard-wired into the intake software we build.
Marketing and technology are one engagement at CoFix. That's what makes cost per signed case a real number instead of an estimate.
Video that reports to intake
Views are not a business outcome. Because we build the intake system, we can see which video a consultation actually came from.
AI where it helps, humans where it counts
Attorney credibility content needs a real attorney on camera. Explainers and volume content don't, and using AI there is what makes a sustainable cadence affordable.
Built to feed the other channels
Creative fatigue is the main reason paid social decays. Production capacity inside the same engagement means the ads never run dry.
The rest of the Attract Engine
Questions, answered
Stop guessing which channel actually signs cases.
Book a 30-minute strategy call. We'll review what you're spending today and show you what tracking to the signed retainer would change.