SEO and Answer Engine Optimization for law firms
We build practice-area and local authority the way search engines and answer engines both reward it: genuine depth on the matters you take, clean technical foundations, structured data, and citations that make you the source an AI reaches for.
Ranking is no longer the whole game
A growing share of legal research now starts with an AI assistant that answers the question directly and cites a handful of sources. Firms optimized purely for blue-link rankings are invisible in that answer, and the content that earns a citation is structured differently from content written to rank.
- Practice area pages that rank but never get cited in AI answers
- Thin location pages that read as templates to both readers and Google
- No structured data, so machines can't parse what the firm actually does
- Content written for search engines rather than for someone with a legal problem
Content built to rank and to be cited
We build practice-area and local authority the way search engines and answer engines both reward it: genuine depth on the matters you take, clean technical foundations, structured data, and citations that make you the source an AI reaches for.
How this actually gets built
Four stages, each one shipping something you can see before the next begins.
Technical audit
Crawl, indexation, speed, structured data, and the internal linking that decides which pages have authority.
Map the demand
The questions and matter types worth ranking for, prioritized by case value rather than search volume.
Build the pages
Practice area and location pages with genuine depth, structured so both crawlers and answer engines can parse them.
Earn authority
Ongoing content, citations, and local signals—measured by consultations, not just position.
Every campaign is hard-wired into the intake software we build.
Marketing and technology are one engagement at CoFix. That's what makes cost per signed case a real number instead of an estimate.
Attribution reaches the retainer
Organic is where attribution usually breaks down entirely. Because we build the intake system, an organic consultation is traceable to the page that produced it.
AEO is not an afterthought here
We structure content for AI citation from the start rather than retrofitting it—which matters now that a large share of legal questions get answered before anyone clicks.
Depth over page count
We won't ship you sixty near-identical location pages. That pattern is exactly what Google's helpful-content guidance targets, and it puts the whole subfolder at risk.
The rest of the Attract Engine
Questions, answered
Stop guessing which channel actually signs cases.
Book a 30-minute strategy call. We'll review what you're spending today and show you what tracking to the signed retainer would change.