Google Local Service Ads for law firms
We handle Google Screened setup and verification, tune the profile and service categories to the matters you want, dispute the leads that shouldn't have been charged, and route every LSA call into intake where it's answered and tracked.
LSA sits above everything and most firms run it blind
Local Service Ads appear above traditional search results with a Google Screened badge, and they bill per lead rather than per click. That makes them valuable and unforgiving: a poorly managed profile burns budget on calls outside your practice areas, and firms rarely dispute the charges they're entitled to dispute.
- Paying for leads outside your practice areas or service radius
- Charged leads never disputed, so the budget absorbs them
- A thin profile losing the ranking that reviews and responsiveness drive
- LSA calls landing in a phone system nobody is measuring
A managed LSA channel with every call accounted for
We handle Google Screened setup and verification, tune the profile and service categories to the matters you want, dispute the leads that shouldn't have been charged, and route every LSA call into intake where it's answered and tracked.
How this actually gets built
Four stages, each one shipping something you can see before the next begins.
Get screened
Application, licence and insurance verification, and background checks—the part that blocks most firms from starting.
Tune the profile
Categories, radius, hours, and responsiveness set so you're shown for matters you'd actually take.
Route and record
Every LSA call lands in intake, is answered around the clock, and is tagged with what the matter turned out to be.
Dispute and optimize
Unqualified charged leads are disputed weekly, and budget shifts toward the categories producing retainers.
Every campaign is hard-wired into the intake software we build.
Marketing and technology are one engagement at CoFix. That's what makes cost per signed case a real number instead of an estimate.
Answer rate is the ranking lever
LSA rewards firms that pick up. Our AI receptionist answers every LSA call 24/7, which protects both the lead and the ranking that responsiveness drives.
Disputes actually get filed
Because every call is transcribed in your CRM, we have the record needed to dispute a charged lead that was never in your practice area.
Cost per case, not cost per lead
LSA bills per lead, which makes lead quality the whole ballgame. Tracking to retainer is the only way to know whether the channel is working.
The rest of the Attract Engine
Questions, answered
Stop guessing which channel actually signs cases.
Book a 30-minute strategy call. We'll review what you're spending today and show you what tracking to the signed retainer would change.